E. Mayorova

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Some problems of...

A. Nikishin S. Shipilova E. Mayorova

Modern development of trade involves new approaches to compiling product ranges. The entire...

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Resource potential of...

E. Mayorova T. Uryaseva

The study guide analyses current problems of acquisition and management of the resource potential...

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Formation of...

A. Nikishin E. Mayorova S. Panasenko O. Karashchuk

One of the factors for the successful development of trade organizations is the formation of...

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Private labels

A. Nikishin E. Mayorova S. Panasenko O. Karashchuk

The manual is dedicated to private labels, the meaning and possibilities of their use in trading...

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Digitalization of...

A. Nikishin E. Mayorova S. Panasenko O. Karashchuk L. Bragin A. Boykova

Currently, interactive methods (in particular, computer simulations and business games) are...

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Evaluation of social...

A. Nikishin E. Mayorova S. Panasenko O. Karashchuk S. Aleksina

The manual considers methods for assessing the social efficiency of trade and is recommended for...

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Human resources...

A. Nikishin E. Mayorova E. Krasilnikova S. Panasenko O. Karashchuk

This study manual identifies the role and importance of human resources management in trade....

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Stimulating sales in...

A. Nikishin E. Mayorova E. Krasilnikova S. Panasenko O. Karashchuk

This training material identifies the role and importance of sales promotion in the management of...

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