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Some problems of retail assortment management
Modern development of trade involves new approaches to compiling product ranges. The entire tutorial book describes the basic approaches to compiling assortments, as well as topics like digital goods, the role of the...
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Resource potential of trade organizations
The study guide analyses current problems of acquisition and management of the resource potential of a trade organization. Special focus is given to intangible resources and the effectiveness of their use in trade....
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Formation of assortment in modern trade
One of the factors for the successful development of trade organizations is the formation of range policy. The manual reveals the main features of the formation of the range in modern trade.
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The manual is dedicated to private labels, the meaning and possibilities of their use in trading activities. It is intended for the students of higher educational institutions studying in the Commerce (bachelor\'s and...
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Digitalization of learning in trade on the basis of modeling business of processes
Currently, interactive methods (in particular, computer simulations and business games) are playing a more and more important role in the educational process. The training manual is intended for students,...
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Evaluation of social efficiency in trade
The manual considers methods for assessing the social efficiency of trade and is recommended for both undergraduate and graduate university students studying the areas directly related to the trade.
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Human resources management in trade
This study manual identifies the role and importance of human resources management in trade. Distinctions of management structure in trade organizations, methods of human resources management are presented in the...
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This training material identifies the role and importance of sales promotion in the management of retail. Methods and tools of sales promotion taking into account innovations and new technologies are also considered....
