Even the most talented graphic designer won`t get far without savvy business and promotional skills. In the demanding realm of client and project management, any number of things can go wrong - resulting in lost clients, botched projects, even tarnished reputations. Now graphic designers in all disciplines can access valuable professional advice previously available only through expensive and time-consuming workshops and conferences. The book takes readers step-by-step through the entire design process - from landing a client to managing workflow and in-house dynamics to fueling creativity and perfecting a final project. Through insightful text and illustrative photos, the book highlights proven systems and procedures that successful designers have used to produce quality work and happy clients - every time. Straightforward and practical, this invaluable book allows designers to learn from the masters right in their own studios.