The 1970 FIFA World Cup, the ninth staging of the World Cup, was held in Mexico, from 31 May to 21 June. Mexico was chosen as hosts by FIFA in October 1964. The 1970 tournament was the first World Cup hosted in North America, and the first held outside South America and Europe. In a match-up of two-time World Cup champions, the final was won by Brazil, who beat Italy 4–1. With their third World Cup triumph, Brazil were allowed to keep the Jules Rimet Trophy permanently. The Brazilian team, featuring the likes of Pele (who was in his fourth and final World Cup), Carlos Alberto, Clodoaldo, Gerson, Jairzinho, Rivelino, and Tostao, is usually regarded as the greatest attacking World Cup team ever. This tournament saw the return of free- flowing, attacking play after the physical battles of 1962 and 1966, and is still considered by many fans to be the finest World Cup in history.

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