High Quality Content by WIKIPEDIA articles! The 1999 Rose Bowl was the 85th Rose Bowl game and was played on Friday January 1, 1999 at the Rose Bowl Stadium in Pasadena, California. It was a college football bowl game. The game featured Wisconsin beating UCLA by a score of 38-31. Ron Dayne of Wisconsin was named the Rose Bowl Player of the Game. He tied a modern Rose Bowl record with four touchdowns. This was the first year that the Rose Bowl became part of the Bowl Championship Series, ending a a long-standing agreement between the Big Ten and the "West Representative". The UCLA Bruins were en route to a BCS Championship Game with a #2 ranking until a horrendous ghack against a mediocre Miami Hurricanes team in a rescheduled late-season game exposed their defensive problems and dropped their ranking, so the traditional match-up occurred. This was the first year that the game was branded with corporate sponsorship. Unlike the other bowl games, the sponsor was not added to the title of the game, but instead as a presenter, so it became known as The Rose Bowl Game presented by AT

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