High Quality Content by WIKIPEDIA articles! Ali G., aka Sacha Baron Cohen, was the host for The Europe Music Award`s in Frankfurt, held at The Festhalle. The outspoken comic opened the show surrounded by pyjama-clad girls and was rude to Craig David, Boris Becker and anyone else whose name he could pronounce. The show was the highest rated until 2007 and was one of the first entertainment broadcasts following the September 11th attacks in New York.