High Quality Content by WIKIPEDIA articles! The 2009–10 Northern Iowa Panthers men`s basketball team represented the University of Northern Iowa in the 2009-10 NCAA Division I men`s basketball season. The team, which plays in the Missouri Valley Conference (MVC), was led by fourth-year head coach Ben Jacobson and played their home games at the McLeod Center. They went 15–3 during the regular conference season to win the regular season championship. The Panthers also won the 2010 Missouri Valley Conference Men`s Basketball Tournament to earn the conference`s automatic bid to the 2010 NCAA Men`s Division I Basketball Tournament. They earned a 9 seed in the Midwest Region where they defeated 8 seed UNLV in the first round and the overall 1 seed Kansas in the second round to advance to the Sweet Sixteen at Edward Jones Dome in St. Louis.