High Quality Content by WIKIPEDIA articles! The 2010–11 Ashes series (known as the Vodafone Ashes Series for sponsorship reasons) was played in Australia as part of the England cricket team`s tour of Australia during the 2010–11 cricket season. Five Tests were played from 25 November 2010 to 7 January 2011. England won the series 3–1 and retained the Ashes, having won the previous series in 2009 by two Tests to one.