High Quality Content by WIKIPEDIA articles! The 2010–11 Irish Cup (known as the JJB Sports Irish Cup for sponsorship reasons) was the cup`s 131st edition since its introduction and the 89th time that the trophy was presented to the winners of the annual knock-out competition in Northern Ireland. The competition began on 18 September 2010 with the First Round and ended on 7 May 2011 with the Final.