High Quality Content by WIKIPEDIA articles! The 24 Hours of Daytona, currently known as the Rolex 24 Daytona for sponsorship reasons, is a 24-hour sports car endurance race held annually at Daytona International Speedway in Daytona Beach, Florida. It is run on a 3.56-mile (5.73 km) combined road course, utilizing portions of the NASCAR tri-oval and an infield road course. Since its inception, it has been held the last weekend of January or first weekend of February, part of Speedweeks, and it is the first major automobile race of the year in the United States.