High Quality Content by WIKIPEDIA articles! 30 Rock is an American television comedy series created by Tina Fey that airs on NBC. The series is loosely based on Fey`s experiences as head writer for Saturday Night Live. 30 Rock takes place behind the scenes of a fictional live sketch comedy series depicted as airing on NBC; the name "30 Rock" refers to the GE Building, home to NBC Studios, whose street address is 30 Rockefeller Plaza. This series is produced by Broadway Video and Little Stranger, Inc., in association with NBCUniversal.