4chan is an English-language imageboard website. Launched on October 1, 2003, its boards are primarily used for the posting of pictures and discussion of manga and anime. Users generally post anonymously and the site has been linked to internet subcultures and activism, most notably Project Chanology. 4chan users have been responsible for the formation or popularization of Internet memes such as lolcats, Rickrolling, "Chocolate Rain", "Pedobear", and many others. The site's random board is by far its most popular and notorious. Known as "/b/", there are very minimal rules on posted content. Gawker.com once claimed in jest that "reading /b/ will melt your brain". The site's Anonymous community and culture has often provoked media attention. For planners, this enterprise is "further proof as well as the Social impact of YouTube phenomenon that creativity is everywhere and new media is less accessible" to advertisement agencies.

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