High Quality Content by WIKIPEDIA articles! 71 Degrees North is a TV series on ITV which began broadcasting on 11 September 2010. 10 celebrities must battle it out to see who will make it to the 71st parallel north, with challenges along the way. Mazda formerly sponsored the show, Continental tires are the current sponsors. The show is based on the Norwegian format 71° nord, which has been broadcast on TVNorge since 1999, and adapted in Sweden, Denmark, Poland, Holland, and Belgium. The format is distributed by Banijay International.