Following “70’s Magazine Advertisement in Japan”, released in March 2007, this is a collection of the magazine advertisements created in the next decade, which is the time that the Japanese economy was growing rapidly towards its peak. People were enjoying their lives believing that the growing economy was going to continue forever. Reflected from the cheerful and a little frantic atmosphere of the time, magazine advertisements created in the 80s were “glittering” and “dreamy” according to a well-known columnist who contributed to this book.