High Quality Content by WIKIPEDIA articles! "A moron in a hurry" is a hypothetical person against whom a claimant`s concern might be judged in an English law civil action for passing off or trademark infringement. The expression is used to reject a claim that two items could reasonably be confused by a passer-by (i.e. that even a moron in a hurry would notice the difference), on the grounds that the items are so different that the goodwill and brand of the claimant`s item cannot genuinely be affected by the existence of the other.