High Quality Content by WIKIPEDIA articles! ACT! by Sage is a customer relationship management (CRM) software application which is used to keep track of client and prospect details in a single database that can be shared by multiple users. It integrates with Microsoft Word, Outlook, and other popular applications in order to generate and track communications with the contacts maintained in ACT!. It is distributed by Sage Group and has a user base of over 2.7 million registered users, and more than 41,000 corporate customers.The company Conductor Software was founded 1986 in Dallas, Texas by Pat Sullivan and Mike Muhney. Its product, ACT!, was released in 1987 and became one of the pioneers in the contact management software category. The original name for the software was "Activity Control Technology" then "Automated Contact Tracking", but it soon became known simply as ACT!.

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