High Quality Content by WIKIPEDIA articles! Act-On, also known as Act-On Software, is a Beaverton, OR-based developer of cloud-based marketing automation software for small and mid-sized business-to-business (B2B) companies. Founded in 2008, the company`s software was first sold embedded in WebEx, but expanded over time with new products and a direct sales team. Act-On grew from 20 customers in 2009 to 1,000 customers in 2012. The software is a subscription-based software-as-a-service product for email marketing, online forms, landing pages, drip programs, database marketing, social media prospecting, webinar management, segmentation and analytics.