Acura is the luxury vehicle division of Japanese automaker Honda Motor Company. The Acura brand has been used in the US, Canada, and Hong Kong since March 1986 to market Honda's luxury and performance vehicles and near- performance vehicles. The brand was introduced to Mexico in 2004 and to China in 2006. Honda plans to introduce Acura to the Japanese domestic market (JDM) sometime around 2010. With the Acura brand, Honda is credited with being the first Japanese company to tap into the foreign luxury market.[citation needed] Before Acura, exported Japanese automobiles primarily had a reputation for being economical in design and marketed on value instead of luxury.

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