High Quality Content by WIKIPEDIA articles! Ad blindness is a term used to denote the state of conscious or subconscious ignorance of advertisements placed in a web page by visitors due to various reasons like irrelevance, vanilla design and familiarization of the webpage layout. For example, ad blindness is a behavioral challenge presented by frequently re-visited portals like news portals, discussion forums and blogs. Worst affected tended to be the right hand column of standard tri-column layouts, which usually holds text ads. In this case users tended to ignore this column even if non-ad content was placed there.

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