High Quality Content by WIKIPEDIA articles! In rhetoric an argument ad captandum, "for capturing" the gullibility of the naive among the listeners or readers, is an unsound, specious argument, a kind of seductive casuistry. The longer form of the term is ad captandum vulgus (Latin, 'to win over the crowd'). The ad captandum argument may be painfully vivid in sound bites from politicians on TV news programs. Like most perceptions of logical transgressions, the ad captandum assessment may not be neutral and at the same time may be quite accurate.

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