In recent years, adventure sports have become increasingly prominent in tourism worldwide. While tourism providers in most industrialized countries have discovered this segment to be a lucrative market, adventure sports contribute a negligible percentage to tourism earnings in Mexico. The author analyses rock climbing tourism in the Potrero Chico, located in the country’s Northeast, to depict how adventure sports can contribute to the economy at a regional level. In addition to a thorough investigation of local tourism demand, the book offers a detailed analysis of the direct economic impacts generated by climbing tourism in the area. The author concludes with recommendations for the sustainable development of adventure tourism destinations on a regional basis. It is the intent of this book not only to raise awareness of Mexico’s potential in the adventure tourism segment, but also to provide a reference point for businesses and governments in decision-making concerning the development of future projects.

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.