Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. Numerous interconnected activities are involved in doing this. Agricultural marketing is best carried out by the private sector rather than governments and all stages of the chain must show a profit for the participants. Support to developing countries with agricultural marketing development is carried out by the agricultural marketing section of FAO and various donor organizations. Activities include market information development, marketing extension, training in marketing and infrastructure development. Recent trends have seen the rise of supermarkets and a growing interest in contract farming.

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