High Quality Content by WIKIPEDIA articles! Air Jordan(s), informally known as Jordans, are a brand of shoes and athletic apparel designed and produced by Nike for the now- the Jordan Brand subsidiary of Nike. Air Jordans were first released for public consumption in 1985 (Jordan himself first wore them as a rookie in 1984), with new designs released annually.Air Jordan 2012` publisher=Nike|accessdate=17 March 2012|author=Nike|format=Web page|year=2010}}