High Quality Content by WIKIPEDIA articles! Aladdin Paperbacks is one of several children`s-book imprints owned by Simon Schuster. It was established by Jean E. Karl at Atheneum Books where she was the founding director of the children`s department (1961). Atheneum merged with or was acquired by Scribner`s in 1978, then MacMillan in 1984, before the acquisition by Simon Schuster in 1994.