High Quality Content by WIKIPEDIA articles! Albedo, or reflection coefficient, derived from Latin albedo "whiteness" (or reflected sunlight), in turn from albus "white", is the diffuse reflectivity or reflecting power of a surface. It is defined as the ratio of reflected radiation from the surface to incident radiation upon it. Being a dimensionless fraction, it may also be expressed as a percentage, and is measured on a scale from zero for no reflecting power of a perfectly black surface, to 1 for perfect reflection of a white surface.