High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Aleksandr Orlov (Russian: Александр Орлов) is a fictional CGI anthropomorphic Russian meerkat. He is portrayed as being of aristocratic stock, and the founder of www.comparethemeerkat.com. The character is central to an advertising campaign on British commercial television for the comparethemarket.com price comparison website. It launched in January 2009 and centres on his frustration that people keep coming to his website looking for car insurance not meerkats, due to the fact that 'Market' sounds similar to 'Meerkat' in a Russian accent. Orlov's catchphrase is 'Simples', pronounced 'Seem-pels'.

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