High Quality Content by WIKIPEDIA articles! Alicia “Alice” Pearce (October 16, 1917 – March 3, 1966) was an American actress. Brought to Hollywood by Gene Kelly to reprise her Broadway performance in the film version of On the Town (1949), Pearce played comedic supporting roles in several films, before being cast as Gladys Kravitz in Bewitched in 1964. She won the Primetime Emmy Award for Outstanding Supporting Actress in a Comedy Series posthumously after the second season of the series. She died from ovarian cancer in 1966.