Alpine Electronics, Inc. is traditionally known as an aftermarket car audio and navigation systems manufacturer, famed for their high quality, premium in-car audio units commonly known as headunits. It is a subsidiary of Japanese electronics manufacturer Alps Electric Co., Ltd. In 2006 76% of Alpine's sales came from OEM business, mainly to premium vehicle brands like Mercedes-Benz, BMW, Acura, Volvo, Aston Martin, Jaguar and Land Rover. It is a subsidiary of Alps Electric Co. and its registered head office is in Tokyo, Japan. However its main offices, or the real headquarters, are in Iwaki, Fukushima Prefecture, Japan. Established in 1967 as Alps-Motorola — a joint venture between Alps Electric and U.S.-based Motorola — it became Alpine Electronics, Inc. in 1978 when Alps bought out Motorola's share of the company. Alpine offers a wide range of items, including in-car multimedia, amplifiers, speakers, subwoofers and signal processing equipment. In 2008, Alpine introduced a full line of marine sound system products.

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