High Quality Content by WIKIPEDIA articles! Amarula was first marketed as a liqueur in September 1989, the Amarula spirit having been launched in 1983.It has the taste of slightly fruity caramel. Amarula has received consistently good reviews, with the caveat that, like many cream liqueurs, it is too sweet for some palates. It has become the second largest seller in the cream liqueur category after Bailey's Irish Cream, with particular success in Brazil. It is very popular and common throughout Africa, especially the south and east coast. Recently, Amarula has attempted to break into the American market. It is currently imported by A.V. Brands Inc. of Baltimore, MD.

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