High Quality Content by WIKIPEDIA articles! Americans for Medical Progress (AMP) is a charity that aims to protect and advocate for society`s investment in medical research. As a specific goal, AMP states that it promotes "public understanding of and support for the appropriate role of animals in biomedical research so that scientists are able to continue their quest for cures and improved methods of treatment for illness, injury and disease." Although in favor of moderate animal welfare measures, the AMP is often sharply critical of more radical animal rights groups such as PETA and the similarly named Americans For Medical Advancement.