High Quality Content by WIKIPEDIA articles! Amex House, popularly nicknamed The Wedding Cake, is the European headquarters of American Express, the multinational financial services company. It is located in the Carlton Hill area of Brighton, part of the English city of Brighton and Hove. The nine-floor building, designed by American architecture firm Gollins, Melvin, Ward & Partners, was commissioned by the company in 1977 to consolidate their operations in Brighton, which had been spread over several sites. The white and blue structure, a landmark on the city skyline, has received both praise and criticism for its distinctive style. It is expected to be demolished by 2016 after a new building on the spare land on the site is completed; redevelopment work started in 2010, and the company hopes to move into the replacement building in 2012.