Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The simplest definition of analytics is "the science of analysis". A simple and practical definition, however, would be how an entity (i.e., business) arrives at an optimal or realistic decision based on existing data. Business managers may choose to make decisions based on past experiences or rules of thumb, or there might be other qualitative aspects to decision making; but unless there are data involved in the process, it would not be considered analytics.

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.