High Quality Content by WIKIPEDIA articles! Anand Kurian (13 September 1958, Calcutta, India), is a marketing communications theorist, writer and activist in Mumbai, India. He has written a best-selling political novel against religious fundamentalism. He has conceived and developed the twin marketing management concepts of Reality Plus and Neo People, other allied concepts and the Universal Integrators marketing model. Professionals such as Narayana Murthy, Mani Shankar Aiyar, Javed Akhtar, R. Gopalakrishnan and IIM professors are interpreting his concepts, in their areas of specialization, for his next book.