High Quality Content by WIKIPEDIA articles! This is a list of slogans that have been used by Apple Inc. in advertising and marketing material from the '70s to the present. Byte into an Apple" (Late 1970s), "Soon there will be 2 kinds of people. Those who use computers, and those who use Apples." (Early 1980s), "The Power to Be Your Best" (1990), "Think different." (1997–2002), "The Computer for the rest of us" (1984), "Switch" (2002–2003).

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