High Quality Content by WIKIPEDIA articles! APT from Yahoo! (formerly Project AMP and Apex) is a recently launched online advertising management platform from Yahoo!. Announced on 7 April 2008, the service seeks to make selling and purchasing ads easier through a common interface. The platform will begin to be introduced in quarter 3 of 2008, although members of the Newspaper Consortium organized by Yahoo! were allowed to preview AMP! early. The service will sell online advertising for search, display, local, mobile, and video mediums.

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