High Quality Content by WIKIPEDIA articles! David Rosenblatt of New Jersey, Ed Hofland of Kibbutz Ketura, and Yosef Abramowitz founded the Arava Power Company on Kibbutz Ketura in the Arava Valley in 2006. APC has declared that its mission is to supply Israel with 10% of its energy needs through clean, renewable solar energy. On June 5, 2011, APC inaugurated Israel’s first solar field, Ketura Sun, on Kibbutz Ketura. The Arava Power Company was founded with the Zionistic ideals of helping Israel by reducing carbon emissions, making use of a natural and readily available resource, and gaining energy independence.