High Quality Content by WIKIPEDIA articles! Armin Maiwald, born January 23, 1940 in Cologne, is a German author, television director and producer. Maiwald is one of the founders of the award-winning German children`s television program, Die Sendung mit der Maus. Often just called Die Maus ("The Mouse"), the program has been on the air since March 1971 and is one of the most successful children`s television programs ever produced. Maiwald has won over 50 awards for his work.