High Quality Content by WIKIPEDIA articles! Artificial Intelligence Marketing (AIM) is a form of Direct marketing leveraging Database marketing techniques as well as AI concept and model such as Machine Learning and Bayesian Network. The main difference resides in the reasoning part which suggests it is performed by computer and algorithm instead of human.Artificial Intelligence Marketing provides a set of tools and techniques that enable behavioral targeting.Artificial Intelligence Marketing principle is based on the Perception-Reasoning-action cycle you find in Cognitive science. In marketing context this cycle is adapted to form the collect, reason and act cycle.

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