High Quality Content by WIKIPEDIA articles! Ashley J. "Ash" Williams (full name: Ashley James Williams) is a fictional character and the protagonist of The Evil Dead franchise. Created by Sam Raimi, he is portrayed by Bruce Campbell and is the only character to appear in the whole trilogy. Throughout the series, Ash has to face off against his loved ones inside an abandoned cabin as they are possessed by "deadites", the evil souls of the dead. He was named the 24th Greatest Movie Character of All Time by Empire Magazine.