High Quality Content by WIKIPEDIA articles! ASOS.com is the UK's largest online-only fashion and beauty store. Primarily aimed at 16-34 year old men and women, it offers over 35,000 own-label and branded fashion goods. Its full name, As Seen On Screen, was chosen in order to try to show the brand's intention to supply the public with outfits seen on or similar in style to those worn by celebrities. The references to celebrity style gradually became less common, culminating in the name change to ASOS. Sales for the financial year ending 31 March 2009 were 165 million. ASOS reported a 100% increase in sales over Christmas 2008, making it the UK's second largest online fashion retailer after Next. ASOS's headquarters are located in Camden Town, an area in North London, within a building known as Greater London House. Its main fulfillment centre is in Hemel Hempstead, Hertfordshire. The company has seen significant growth and now has 7.5 million unique visitors a month, with over 2.9 million registered users.

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