High Quality Content by WIKIPEDIA articles! Aunt Jemima is a trademark for pancake flour, syrup, and other breakfast foods currently owned by the Quaker Oats Company. The trademark dates to 1893, although Aunt Jemima pancake mix debuted in 1889. The Quaker Oats Company first registered the Aunt Jemima trademark in April 1938. The name "Jemima" is biblical in origin. Jemima is the King James Version's rendering of the feminine Hebrew name, the first of Job's daughters born to him at the end of his namesake book of the Bible. The term "Aunt Jemima" is sometimes used colloquially as a female version of the derogatory label "Uncle Tom". In this context, the slang term "Aunt Jemima" falls within the "Mammy archetype", and refers to a friendly black woman who is perceived as obsequiously servile or acting in, or protective of, the interests of whites. The 1950s television show Beulah came under fire for depicting a "mammy"-like black maid and cook who was somewhat reminiscent of Aunt Jemima. Today, the terms "Beulah" and "Aunt Jemima" are regarded as more or less interchangeable as terms of disparagement in popular discourse.

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