B2B Electronic Marketplace Usage from the Buyer Perspective. An empirical study that explores major factors that affect B2B electronic marketplace usage: benefits, risks, purchasing situation, and readiness

B2B Electronic Marketplace Usage from the Buyer Perspective. An empirical study that explores major factors that affect B2B electronic marketplace usage: benefits, risks, purchasing situation, and readiness

Dothang Truong

     

бумажная книга



Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-8383-1823-3
Объём: 212 страниц
Масса: 344 г
Размеры(В x Ш x Т), см: 23 x 16 x 2