High Quality Content by WIKIPEDIA articles! Baby Magic is a brand name of baby care products marketed by Naterra in the United States. The brand has traditionally included baby-care items such as baby shampoo, baby lotion, baby soaps, and diaper wipes. In Mexico and Latin America, the brand is marketed by Colgate-Palmolive as Baby Magic Mennen, and includes the similar items. The product design and manufacturing origin vary by country.