"Basic is a series about the basic disciplines of graphic design. The first installment in the series was about Logos. The second one was about Packaging, the third about Corporate Identity, the fourth about Brochures. The fifth is about Promotions, and is classified by the type of aims: to inform, to wish, to invite, to sell. Basic Promo features differentpromotional works and strategies developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source for inspiration"