High Quality Content by WIKIPEDIA articles! B.C. Rich is a manufacturer of guitars and bass guitars founded by the late Bernardo Chavez Rico in 1969. Currently, most B.C. Rich guitars are manufactured in Asia, but luthiers of the company`s custom shop continue to hand-make instruments. The Hanser Music Group, based in Kentucky, operates B.C. Rich. As of 2001, no member of the Rico family is involved in the company.