High Quality Content by WIKIPEDIA articles! In consumer computer products, a beige box is a standard personal computer (or PC). It has come to be used as a term of derision implying conservative or dated aesthetics and unremarkable specifications. The term is derived from the style of many early consumer computers (e.g. Atari 800, Apple II), which were usually beige or similar colors. These colors were presumably chosen to allow the machines to blend inconspicuously into a variety of settings, especially similarly-colored offices. The early Macintosh models were a beige color (specifically Pantone 453). Although Apple switched to a desaturated grey they called “Platinum” in 1987, users began to refer to them as “beige” following the introduction of the brightly-colored iMac. It then became a standard term to identify any previous models, such as the “Beige G3.”

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