High Quality Content by WIKIPEDIA articles! Big Brother 2012 is the current and fourth season of the Danish reality television series Big Brother, a television series produced by Endemol. The season premiered on January 30, 2012, on Kanal 5. The prize for the winner was 1 million Danish krones (DKK) in the first three series of the regular seasons. The season will durate for 100 days, and the winner wins a prize of 500,000 DKK.