High Quality Content by WIKIPEDIA articles! Bill Heard Enterprises was a company based in Columbus, Georgia which operated a group of automobile dealerships, primarily in the Southern United States. It abruptly ceased operations on September 24, 2008, as a result of the ongoing troubles in the subprime lending markets. At the time of its closure, Bill Heard Enterprises was the 11th-largest automobile dealer in the United States (and as high as seventh at the turn of the century), the largest in the state of Georgia, and the largest dealer of Chevrolet automobiles.