High Quality Content by WIKIPEDIA articles! The Birmingham campaign was a strategic movement organized by the Southern Christian Leadership Conference (SCLC) to bring attention to the unequal treatment that black Americans endured in Birmingham, Alabama. The campaign ran during the spring of 1963, culminating in widely publicized confrontations between black youth and white civic authorities, that eventually pressured the municipal government to change the city`s discrimination laws. Organizers, led by Martin Luther King, Jr. used nonviolent direct action tactics to defy laws they considered unfair. King summarized the philosophy of the Birmingham campaign when he said: "The purpose of ... direct action is to create a situation so crisis-packed that it will inevitably open the door to negotiation".