Издательство: | Книга по требованию |
Дата выхода: | июль 2011 |
ISBN: | 978-3-6390-9333-9 |
Объём: | 108 страниц |
Масса: | 184 г |
Размеры(В x Ш x Т), см: | 23 x 16 x 1 |
Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a wholistic image of a company by using the fields of corporate design, corporate communication and corporate behaviour.
Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.