High Quality Content by WIKIPEDIA articles! The Brazilian Internet Phenomenon is a term used to describe the massive adoption by Brazilians of an Internet service exceeding the number of members of the original nationality of the service. A possible reason for this is shown on a recently an IBOPE/NetRatings study that revealed that they overtook the U.S. in terms of time surfing on the internet and, as of 2004, were the people who spent the most time on the internet.